Built for business.
By people who
run one.
We didn’t set out to build a CRM.
We just wanted a better way to run our business. So we made one.
More tools.
More tabs.
Less joined up.
As Giraffe Digital grew, so did the list of software we needed to keep it running.
HubSpot for CRM. Pipedrive for leads. Breathe for HR. Asana for projects. Mailchimp for communications. DocuSign for paperwork. Each tool solved a little piece of the puzzle. But nobody could see the whole picture.
We were spending hundreds of pounds a month, moving information between systems and chasing things that had slipped through the gaps. The software was supposed to make life easier. Instead, managing it was becoming a job of its own.
“There has to be
a better way.”
That was the conversation we kept having. We wanted our people, projects, leads and communications in one place. A system that worked the way our business worked.
And when we needed help, we wanted to speak to someone who understood us. Too often, support was in another time zone, onboarding was an afterthought, and the experience felt like: “Here’s the software. Off you go.”
So in 2017, we started building our own. We used it, found the rough edges and kept improving it. Gather grew out of the day-to-day reality of running a small business — and that’s still what guides us today.
Software builders, too.
A small idea.
A growing gathering.
Years of building, listening and making things better. Here are the moments that shaped Gather.
Giraffe Digital begins.
We founded Giraffe Digital. As we built our team and grew the business, we got to know the challenges of running an SME first-hand. Those experiences would become the starting point for Gather.
We build the tool we wish we had.
A growing stack of disconnected subscriptions, rising costs and missed information pushed us to do something about it. We began developing our own internal system, bringing the different parts of our business together.
Our clients become part of the story.
After four years of development and refinement, we started rolling out Giraffe CRM to our clients. They needed a way to manage marketing campaigns and track leads, but many didn’t have a CRM in place. The system we’d built for ourselves could help them, too.
✦ SME Gold Award for Business InnovationA new name. A bigger ambition.
Giraffe CRM became GatherCRM. We rebuilt the platform to be highly configurable, customisable and useful for SMEs beyond our own client base. Then we officially launched it to the public.
500+ Gatherers.
One shared journey.
We’re celebrating over 500 people using Gather. From an internal tool to a growing community of businesses, we’ve come a long way — and we’re still listening, learning and building.
Small team.
Shared experience.
Plenty of heart.
We’re the team behind Giraffe Digital and Gather, based in Milton Keynes. We know what it feels like to juggle clients, projects, people and the hundred little things that keep a business moving.
That’s why Gather matters to us. We want to make the working day feel more manageable, and give business owners a clearer view of what’s happening. We’re building the kind of software — and the kind of relationship — we wanted ourselves.
Less chasing. More clarity.
Your business is connected. Your software should be, too. That belief is where Gather started.
People deserve proper help.
Getting started should feel supported. Asking a question should feel easy. Software is only part of the experience.
Built from real working days.
We’ve refined Gather through years of using it ourselves and learning from the businesses who use it.
Your business has a story.
Let’s be part of its next chapter.
Tell us what’s working, what isn’t, and what you’d like to bring together.