THE BUSINESS SOFTWARE COMPARISON · UK EDITION
GatherCRM vs monday.com
Short answer: pick monday.com if you want a flexible, visual work platform where you build your own boards, automations and dashboards, and you value its AI agents and visual flexibility. Pick GatherCRM if you want a ready-made business system with CRM, projects, contracts, invoicing, time tracking and HR already built, set up for you, at a flat GBP price per block of users.
monday.com is a highly configurable work platform, and monday CRM is its sales product. GatherCRM is a UK business management system and CRM for SMEs from Giraffe Digital in Milton Keynes, used by more than 200 paying businesses.
At a glance
| GatherCRM | monday CRM | |
|---|---|---|
| Best for | SMEs that want CRM plus operations ready to use | Teams that like to build and customise their own workflows |
| Approach | Pre-built modules you toggle and rename | Boards, columns and automations you configure |
| Pricing model | Flat price per block of users | Per seat (minimum 3 seats) |
| 10 users, monthly billing | £299 | £180 (Standard) · £310 (Pro) |
| 10 users, annual billing | n/a (monthly only) | £140 (Standard) · £240 (Pro) per month |
| Quotes and invoices | Unlimited, with Stripe and Xero | Capped per month (Basic 20, Standard 50, Pro 250) |
| Mobile | iOS and Android apps (live); desktop app | iOS and Android apps (Standard and above) |
| Trial | 30 days | 14 days |
Our verdict: monday.com is a polished, flexible platform with strong AI agents and visual work management. It suits teams that enjoy building their own processes. GatherCRM is the more complete out-of-the-box back office for an SME, with HR, contracts with e-signing, time tracking and invoicing all built in. At 10 users, monday CRM Standard costs less; Gather Teams is £11 below monday CRM Pro on monthly billing and includes every Gather module.
Full feature comparison
| Feature | GatherCRM | monday CRM |
|---|---|---|
| Contacts and pipelines | ✓ Built in, with targets and pipeline health scores | ✓ Leads, contacts and deals (limits by plan) |
| Customisation | Custom fields, pipelines and stages; rename and toggle modules | ✓✓ Very flexible boards, columns and views |
| Automations | ✓ Automations and workflows | ✓ 250/month (Standard) or 25,000/month (Pro) |
| ✓ Email Hub, journeys, newsletters, multiple sending addresses | ✓ Comms timeline; mass emails and sequences on Pro | |
| Projects | ✓ Projects, Gantt, milestones, client portal | ✓ Via monday work management boards |
| Contracts and e-signing | ✓ Built in | Not listed on the CRM pricing page |
| Quotes and invoices | ✓ Unlimited; Stripe payments, Xero sync | ✓ Monthly caps by plan |
| Time tracking | ✓ Time Hub | Not listed on the CRM pricing page |
| HR | ✓ Leave, absence, timesheets, payroll export, onboarding, CPD | Not listed |
| AI | ✓ Aiva weekly briefing and business health report; AI reporting | ✓✓ AI agents, notetaker, Sidekick assistant, AI credits |
| Mobile | iOS and Android apps; desktop app | ✓ iOS and Android |
| Integrations | Zapier, Calendly, Outlook, Xero, Stripe | ✓ Large integrations marketplace |
| Set-up | Free import and set-up by our UK team | Self-serve; tailored onboarding on Ultimate |
Pricing in GBP
GatherCRM (ex VAT, monthly, every module included): Starter £149 (1–3 users) · Teams £299 (4–10 users) · Growth £499 (11–30 users) · Enterprise from £750 (31+ users).
monday CRM (ex tax, per seat per month, from monday.com on 14 October 2026; minimum 3 seats):
- Basic: £13 monthly / £10 annual
- Standard: £18 monthly / £14 annual
- Pro: £31 monthly / £24 annual
- Ultimate: custom price
monday work management (the general boards product) starts with a free plan for up to 2 seats. Paid plans run from £8/seat/month billed annually.
Worked example: a 10-person team
| Monthly cost (ex VAT) | |
|---|---|
| GatherCRM Teams | £299, all modules |
| monday CRM Standard (monthly / annual) | £180 / £140 |
| monday CRM Pro (monthly / annual) | £310 / £240 |
For 20 users: Gather Growth is £499. monday CRM Standard is £360 monthly or £280 annual, and Pro is £620 or £480.
List prices only. Excludes VAT, extra AI credits and add-ons.
Which should you choose?
Choose GatherCRM if
- you want contracts, invoicing, time tracking and HR ready-built, not built by you
- you want unlimited quotes and invoices, with Stripe and Xero
- you'd like free set-up and import, and UK support
- you want a flat GBP price per block of users on monthly terms
Choose monday.com if
- you want a blank canvas to design your own boards, views and dashboards
- AI agents and a meeting notetaker are important to you
- monday's AI agents and meeting notetaker are central to your workflow
- you'd consider annual billing for a lower seat price
Where monday.com is stronger: flexibility, visual work management, AI agents and a big integrations marketplace.
Moving from monday.com to GatherCRM?
- Book a demo. We'll look at your boards and decide what maps to contacts, leads, projects and tasks.
- Export your boards to Excel or CSV.
- We import them free and set up your pipelines, fields and modules.
- Run your 30-day free trial alongside monday before you switch.
Questions, answered
Is GatherCRM cheaper than monday CRM?
Not compared with monday CRM Standard: Gather Teams is £299 a month for 4–10 users, against £180 for Standard. Gather is £11 less than monday CRM Pro at £310 on monthly billing, but monday’s annual equivalents are lower at £140 for Standard and £240 for Pro. Gather includes every module (ex VAT; Gather pricing updated 19 October 2026 and monday pricing checked 14 October 2026).
Can monday.com do invoicing?
monday CRM includes quotes and invoices, capped per month by plan (20 on Basic, 50 on Standard, 250 on Pro). Gather has unlimited quotes and invoices, with Stripe card payments and Xero sync.
Does GatherCRM have HR and contracts?
Yes. Gather includes e-contracts with templates and multi-signature, plus an HR module for leave, absence, timesheets, payroll export, onboarding, training and expenses.
Does GatherCRM have a mobile app?
The GatherCRM iOS app is live on the Apple App Store, the Android app is live on Google Play, and there is a desktop app.
Is GatherCRM as customisable as monday.com?
monday.com is more flexible as a blank canvas. Gather is customisable within a ready-made system: you can rename and toggle modules and add custom fields, pipelines and stages.
Is there a contract?
Gather is billed monthly, and you can cancel with 30 days' notice. There's a 30-day free trial.
See GatherCRM for yourself
Book a demo and we'll show you CRM, projects, contracts, invoices and HR working together.
Sources (checked 14 October 2026)
- GatherCRM: https://gathercrm.co.uk/, https://gathercrm.co.uk/modules/, https://play.google.com/store/apps/details?id=uk.co.gathercrm.app&hl=en_GB
- monday CRM pricing (GBP, rendered from a UK connection, monthly and yearly toggles; 3-seat minimum, 14-day trial and iOS/Android apps from the FAQ): https://monday.com/crm/pricing
- monday work management pricing (GBP): https://monday.com/pricing
- Not verified: whether monday CRM offers e-signature contracts or time tracking through other monday products or add-ons, and monday's UK support arrangements.