THE BUSINESS SOFTWARE COMPARISON · UK EDITION
GatherCRM vs ClickUp
Short answer: pick ClickUp if you mainly need project, task and document management for your team, with deep views, sprints, docs, whiteboards and AI agents. Pick GatherCRM if you need to manage customers and the business around them: CRM and pipeline, projects, contracts, invoicing, time tracking and HR, ready-built and set up for you.
ClickUp is a powerful work management platform. A CRM can be built inside it with lists, statuses and custom fields. GatherCRM starts as a CRM and business management system, built by Giraffe Digital in Milton Keynes and used by more than 200 paying businesses.
At a glance
| GatherCRM | ClickUp | |
|---|---|---|
| Best for | SMEs that need CRM, billing, contracts and HR in one place | Teams that need flexible project and task management |
| CRM | Built in | Built from lists, statuses and custom fields |
| Pricing model | Flat GBP price per block of users | Per user, in USD |
| 10 users, monthly billing | £299 | $190 Business (about £143) · $100 Unlimited (about £75) |
| 10 users, annual billing | n/a (monthly only) | $120 Business (about £91) · $70 Unlimited (about £53) per month |
| AI | Aiva and AI reporting included | Separate AI plans: $9 or $28 per user per month |
| Free option | 30-day trial | Free Forever plan |
| Mobile | iOS and Android apps (live); desktop app | iOS and Android |
GBP conversions use $1 = £0.7547 (open.er-api.com, 14 October 2026). Your card provider's rate and fees will differ.
Our verdict: ClickUp is excellent value for project and task management, and its Unlimited plan costs less than Gather for 10 users. If you need a CRM, invoices with Stripe and Xero, e-signed contracts and HR as well, those aren't listed on ClickUp's plans, and Gather includes them at £299.
Full feature comparison
| Feature | GatherCRM | ClickUp |
|---|---|---|
| CRM and pipeline | ✓ Contacts, pipelines, targets, health scores | Configurable with custom fields, statuses and views |
| Projects and tasks | ✓ Projects, Gantt, milestones, task boards, meeting notes to tasks | ✓✓ Very deep: views, sprints, Gantt, workload, goals |
| Docs and collaboration | Files with categories; client portal | ✓✓ Docs, chat, whiteboards, mind maps |
| Time tracking | ✓ Time Hub with invoice generation | ✓ Native time tracking (Unlimited+) |
| Invoicing and payments | ✓ Stripe card payments, Xero sync | Not listed on the pricing page |
| Contracts and e-signing | ✓ Built in | Not listed |
| HR | ✓ Leave, absence, timesheets, payroll export, onboarding, CPD | Not listed |
| Email to customers | ✓ Email Hub, journeys, newsletters | Email in ClickUp (Unlimited+) |
| Forms | ✓ Embeddable forms with calculated fields, quizzes | ✓ Forms (unlimited on Unlimited+) |
| AI | ✓ Aiva weekly briefing and health report, included | ✓✓ Brain AI / Everything AI, paid per user |
| Client portal | ✓ Branded portal with billing and Gantt | Guests with permissions |
| Mobile | iOS and Android apps; desktop app | ✓ iOS and Android |
| Set-up | Free import and set-up | Self-serve; live onboarding on Enterprise |
Pricing
GatherCRM (ex VAT, monthly, every module included): Starter £149 (1–3 users) · Teams £299 (4–10 users) · Growth £499 (11–30 users) · Enterprise from £750 (31+ users).
ClickUp (USD per user per month, from clickup.com on 14 October 2026):
- Free Forever: $0
- Unlimited: $10 monthly / $7 annual
- Business: $19 monthly / $12 annual
- Enterprise: on request
- AI: Brain AI $9 per user per month; Everything AI $28 per user per month
Worked example: a 10-person team (monthly billing)
| USD | About GBP | |
|---|---|---|
| GatherCRM Teams | n/a | £299 |
| ClickUp Unlimited | $100 | about £75 |
| ClickUp Business | $190 | about £143 |
| ClickUp Business + Brain AI | $280 | about £211 |
For 20 users, Gather Growth is £499. ClickUp Business is $380 (about £287), or $560 (about £423) with Brain AI.
List prices only. Excludes VAT and foreign exchange fees.
Which should you choose?
Choose GatherCRM if
- you need a real CRM and pipeline, not one you build yourself
- you want to invoice through Stripe and Xero, send e-signed contracts and manage HR in the same system
- you want GBP pricing, free set-up and UK support
- you want AI briefings included rather than paid per user
Choose ClickUp if
- project, task and document management is your main need
- you want sprints, workload views, whiteboards and very flexible configuration
- you want a free plan, or the lowest per-user price for work management
Where ClickUp is stronger: depth of project and task management, collaboration tools, a free plan and lower entry pricing.
Moving from ClickUp to GatherCRM?
- Book a demo and show us how you use ClickUp today.
- Export your lists and tasks as CSV.
- We import them free, mapping clients to contacts, deals to the pipeline and work to projects and tasks.
- Try it for 30 days, free, before you switch.
Questions, answered
Is ClickUp cheaper than GatherCRM?
For work management alone, often yes. For 10 users, ClickUp Unlimited is $100 a month and Business is $190, about £75 and £143. Gather Teams is £299 and includes CRM, invoicing, contracts, time tracking, HR and AI (Gather pricing updated 19 October 2026; competitor pricing checked 14 October 2026).
Can ClickUp be used as a CRM?
Yes. You can build a CRM in ClickUp with lists, custom fields, statuses and views. Gather comes with a CRM, pipelines, email journeys and forms already built.
Does GatherCRM do project management?
Yes. Gather has projects with Gantt charts, milestones, task boards, meeting notes that become tasks, file categories and a branded client portal.
Does GatherCRM include AI?
Yes. Aiva sends a weekly briefing and a business health report, and Gather's reporting module uses Claude to flag risks and opportunities. It's included in every plan.
Does GatherCRM have a mobile app?
The GatherCRM iOS app is live on the Apple App Store, the Android app is live on Google Play, and there is a desktop app.
Is there a contract?
Gather is billed monthly in pounds, and you can cancel with 30 days' notice. There's a 30-day free trial.
See GatherCRM for yourself
Book a demo and see your clients, projects, invoices and team in one place.
Sources (checked 14 October 2026)
- GatherCRM: https://gathercrm.co.uk/, blog updates (Jul–Oct 2026), https://play.google.com/store/apps/details?id=uk.co.gathercrm.app&hl=en_GB
- ClickUp pricing (rendered from a UK connection; prices shown in USD): https://clickup.com/pricing
- Exchange rate: https://open.er-api.com/v6/latest/USD (updated 14 Oct 2026, 01:02 BST): $1 = £0.7547
- Not verified: whether ClickUp bills UK customers in GBP, whether ClickUp prices include VAT, and any ClickUp invoicing or e-signature features outside the pricing page.