THE BUSINESS SOFTWARE COMPARISON · UK EDITION
GatherCRM vs GoHighLevel
Short answer: pick GoHighLevel (HighLevel) if you're a marketing agency, or a business built on funnels, SMS and automated lead nurturing, and you want unlimited users and white-label options. Pick GatherCRM if you need to run the whole business, with CRM, projects, contracts, invoicing, time tracking and HR, at a flat GBP price, set up for you by a UK team.
HighLevel is an all-in-one marketing and sales platform popular with agencies. GatherCRM is a UK business management system and CRM for SMEs, built by Giraffe Digital in Milton Keynes and used by more than 200 paying businesses.
At a glance
| GatherCRM | HighLevel | |
|---|---|---|
| Best for | SMEs running clients, projects, billing and staff | Agencies and funnel-led marketing businesses |
| Pricing model | Flat GBP price per block of users | Flat USD price per plan; unlimited users; usage-based extras |
| Entry price | £149/month (1–3 users) · £299 (4–10 users) | $97/month (about £73), 3 sub-accounts |
| 10 users, monthly | £299 | $97 (about £73) plus usage charges |
| Usage charges | None for core modules | SMS, calls, email, AI and some features are usage-based |
| Contract | Monthly, 30 days' notice | Month to month, cancel any time |
| Trial | 30 days | 14 days |
| HR, e-contracts, time tracking | ✓ Included | Not listed |
GBP conversions use $1 = £0.7547 (open.er-api.com, 14 October 2026).
Our verdict: HighLevel is a very capable marketing platform with funnels, websites, SMS, booking calendars, reputation management and white-labelling, and its headline price is lower than Gather's for a team. GatherCRM fits SMEs whose bottleneck is operations rather than lead volume, because it covers contracts, projects, invoicing with Xero, timesheets and HR in one GBP subscription.
Full feature comparison
| Feature | GatherCRM | HighLevel |
|---|---|---|
| CRM and pipelines | ✓ Pipelines, targets, health scores | ✓ CRM and pipelines |
| Funnels and websites | Not offered (embeddable forms instead) | ✓✓ Website and funnel builder |
| Email and SMS marketing | ✓ Email journeys and newsletters; SMS reminders in the cleaning module | ✓✓ Email and SMS marketing (usage-based) |
| Booking calendars | Calendly integration | ✓ Booking calendars |
| Forms and quizzes | ✓ Forms with calculated fields; quizzes and scorecards | ✓ Forms, surveys and quizzes |
| Projects and client portal | ✓ Projects, Gantt, client portal | Branded client portal app is a paid add-on ($49 per sub-account) |
| Contracts and e-signing | ✓ Built in | Not listed on the pricing page |
| Invoicing | ✓ Stripe, Xero | ✓ Payments and invoicing (Stripe, PayPal and others) |
| Accounting sync | ✓ Xero | Not listed on the pricing page |
| Time tracking | ✓ Time Hub | Not listed |
| HR | ✓ Leave, absence, timesheets, payroll export, onboarding, CPD | Not listed |
| AI | ✓ Aiva weekly briefing and health report; AI reporting | ✓ Conversation, voice, content and funnel AI (usage-based); AI Employee add-on |
| Mobile | iOS and Android apps; desktop app | ✓ HighLevel mobile app; white-label app add-on |
| Agency tools | Not offered | ✓✓ Sub-accounts, SaaS mode, rebilling |
| Support | UK-based, same-day responses | 24/7 support (premium support $500/month add-on) |
Pricing
GatherCRM (ex VAT, monthly, every module included): Starter £149 (1–3 users) · Teams £299 (4–10 users) · Growth £499 (11–30 users) · Enterprise from £750 (31+ users).
HighLevel (USD, from gohighlevel.com/pricing on 14 October 2026):
- Starter: $97/month or $970/year (3 sub-accounts, unlimited contacts and users)
- Unlimited: $297/month or $2,970/year
- Agency Pro: $497/month or $4,970/year
- Usage-based charges apply to conversation AI, voice AI, reviews AI, email and SMS marketing, and calling
- Paid add-ons include AI Employee ($50 or $97 per sub-account), Branded Client Portal app ($49 per sub-account), WhatsApp ($10 per sub-account) and premium support ($500/month)
Worked example: a 10-person team
| Monthly cost | |
|---|---|
| GatherCRM Teams | £299 + VAT, all modules, no usage charges for core features |
| HighLevel Starter | $97 (about £73) plus usage for SMS, email, calls and AI |
| HighLevel Unlimited | $297 (about £224) plus usage |
The HighLevel figure will rise with SMS and email volume, AI usage and any add-ons. We can't give a typical usage cost without knowing your volumes.
Which should you choose?
Choose GatherCRM if
- your challenge is running clients, projects, contracts, invoices and staff, not building funnels
- you want HR, time tracking and Xero sync in the same system
- you'd rather pay a predictable GBP price without usage-based charges for core features
- you want free set-up and UK-based support
Choose HighLevel if
- you're a marketing agency managing several client accounts
- funnels, landing pages, SMS campaigns and reputation management drive your revenue
- you want unlimited users at a flat platform price, or white-label and SaaS options
Where HighLevel is stronger: marketing automation, funnels and websites, SMS, agency tooling, unlimited users and a lower headline price.
Moving from HighLevel to GatherCRM?
- Book a demo and we'll review your pipelines, forms and automations.
- Export your contacts and opportunities as CSV.
- We import them free and rebuild your pipelines, fields and email journeys.
- Test everything in a 30-day free trial.
Questions, answered
Is GoHighLevel cheaper than GatherCRM?
On headline price for a team, yes. HighLevel Starter is $97 a month (about £73) with unlimited users, against £299 for Gather Teams (4–10 users). HighLevel charges extra for usage such as SMS, email, calls and AI. Gather's price includes HR, contracts, time tracking and Xero invoicing (checked 14 October 2026).
Does GatherCRM have marketing automation?
Gather has automated email journeys, newsletters, embeddable forms, quizzes and an automations module. HighLevel's funnel, SMS and website tools go further for marketing-led businesses.
Does GatherCRM bill in pounds?
Yes. Gather is priced and billed in GBP, ex VAT. HighLevel's pricing page shows US dollars.
Does GatherCRM have HR and contracts?
Yes. Every plan includes e-contracts with multi-signature and an HR module covering leave, absence, timesheets, payroll export, onboarding and training.
Does GatherCRM have a mobile app?
The GatherCRM iOS app is live on the Apple App Store, the Android app is live on Google Play, and there is a desktop app.
Is there a contract?
Gather is monthly, and you can cancel with 30 days' notice. There's a 30-day free trial.
See GatherCRM for yourself
Book a demo and see your whole business, not just your funnel, in one place.
Sources (checked 14 October 2026)
- GatherCRM: https://gathercrm.co.uk/, https://play.google.com/store/apps/details?id=uk.co.gathercrm.app&hl=en_GB
- HighLevel pricing, features, add-ons and FAQ (rendered from a UK connection; USD): https://www.gohighlevel.com/pricing
- Exchange rate: https://open.er-api.com/v6/latest/USD (14 Oct 2026): $1 = £0.7547
- Not verified: HighLevel usage rates for UK SMS and email, whether HighLevel offers native e-signature contracts or accounting sync (not on the pricing page), whether prices include VAT, and support hours for UK customers.